Wednesday, July 6, 2011

perpetual motion advertising vehicle release - p-mav

over the last 4 years ive released about 10 p-mav's - ideas in a bottle into the ocean around the southern tip of africa. and about 8 add crossing folders at various art galleries and coffee shops. each p-mav (perpetual motion advertising vehicle) is equipped with puzzles and clues leading across the internet and back to reality - a kind of dan brown approach i suppose. i have a few blogs that drop a clue or 2, as well as a few websites. all leading back to this site. the idea is to find the bottle - pour over the clues in it and find your way to this site. as previously stated this leads the treasure hunter to a bottle of jack compliments QJD design studio - however the would be daniels extractor would have to furbish info from the bottle found from the sea to claim the liquid treasure.

as a frothing mad,  avid beach comber it has always been a desire of mine to find a message in a bottle. so i decided to entertain my own message in a bottle campaign. i released a p-mav into the ocean off arniston 4 years ago. and i was very excited to  get a call over a year or so later to say it had been found. the lady left a message on my  phone to say she had worked out it was me who let the bottle free. i never followed up on the call at the time - a little embarrassed i had been found out so easily. (absolutely weird i know.) i was pretty chuffed  about this  simple little exploit. my p-mav's now are a little better populated and more difficult to fathom. - they have numbers and i now know times and dates of release - we always harvist 2 bottles out the ocean before throwing 1 back. the folders are stacked with  drawing equipment , pencils and post cards of arty things.


trying to weld the unreality of a sterile internet environment with the tangible reality of a touchable treasure map is a simple yet exciting venture.