Thursday, October 28, 2010

SAID endorsement - erxell earth branding grid measurment

the erxell - earth advertising, branding grid measurement has the endorsement of the SAID. this futuristic concept has the potential of building bridges between informal settlement home owners and the wealthy advertising machine. by creating a unit of grid measurement which will effectively become the glass bead of trade between these 2 groups. this is not charity - its the financially destitute working to improve their habitat to key into massive earth branded signage. signage that altruistically would lead to crop branding above informal settlements. entire informal settlement communities working towards a common goal. the unit of measure - the erxell. 3 cubits X 3 cubits is the size of the unit - advertising pays per erxell - the informal settlement community works together to create the at present not seen potential advertising canvas. finely art to improve the lives of the impoverished. the informal settlement home owner will have the potential of a new sponsored waterproof roof and the entire community benefits - from ideally a green crop circle branded sign.
now that's something to get excited about - advertising millions being put towards a good cause - advertising getting the mileage out of an as yet to be realised glass bead of trade.