Thursday, August 18, 2016

a frank wildetect letter to 1 and 2 of 3

a simple old letter in part was sent to 1 and 2 of 3 and  "Tyrone" - who is currently working on freshening up the wildetect brand, this is his brief. 

Wildetecture is a concept that can only work  through creative  collaboration, unity of creative purpose really. the belief that creative  energy input should equal sustainable energy output. The idea of creating an African identity design forum whereby like  minded creatives  showcase This absolute dynamic continents inspiration through art , architecture , graphics , dance ,poetry,  interior etc etc is the simple ethos.

The most powerful element on earth to my mind is a single  thought ,  a simple thought, an idea  is always fresh , maintains relevance as its energy is past on from mind to mind over time and space. well-constructed creative  thoughts are  always inspirational and have  the ability to ignite minds like a wild fire on dry timber.
that is why art that resonates - sends pulses of energy through time. 

Wildetecture is about fervently endeavoring to  create this  thought provoking  conversation around  something creative,  preferably a thought, that’s never ever  before been  seen and completely  inspired by living on this incredible continent called Africa.

The wildetect brand needs to take its dynamic  energy from the constantly evolving automobile industry. Mercedes 1955 is very different to Mercedes 2016 - both have absolute merit , however only one is current. If we develop the ethos that the Wildetecture  brand needs to evolve every few years,  then the brand will always stay current and fresh. with new minds adding value as the concept evolves. 

We can relook at the logo - still a wildebeest - maybe a different angle , different perspective.  Colours always bold , - fauvism , dada , expressionistic.

So I think "Ty"  should be given a blank canvas - the most difficult of design medium briefs really -“ taking all that’s gone before in the wildetect brand and concept - how would one project the present into the future”.

Time for a new look at the wildetect animal , given current technology - this process needs to be done every few years - and then one is truly keeping the wildetect animal kinetic and relevant.

below an exhibition past below.