over the last 3 years i have given out over 300 erxell concept rulers.
the erxell ruler is derived from the ancient cubit unit of measure ie 3 cubits X 3 cubits = 1 erxell square. the idea keys into the erxell concept of actual earth branding and the selling off of the graphic image. much like pixels of a computer screen - only erxells on the earth surface.
due to my clients wanting a ruler to advertise their off the wall home designer - i have seen that folk actually use and enjoy working with my erxell concept scale ruler. if you want one please email me at quinton@erxell.com - i will send you off a sample - or just print out these pics - stick to cardboard and create your own. incidentally the cubit keys into the measurement from a mans elbow to tip of middle finger. approx 445mm. which if you look carefully on the ruler you will see the outline of the hand.
