Phase 1 - Over the last 5 years Ive been exploring with different advertising angles. Trying to get what i do and offer out there. I thought showing my target group im a creative was enough. Not so it seems.
1) Ive had the small but subtle clues leading to my website approach in 2005 - Printed In magazine advertisements that showed QJD design studio and no contact details other than my name. My reasoning was to get folk to google my info and interact with the business from their. The mystery discovery approach - appeal to the mystety fiscoverer. Meh!! didnt work. Turns out the masses dont like homework puzzles. Not a bite.
2) Ive had the leaving old leather folders in airports round the world approach in 2008. Also the same info put in old bottles thrown into the sea. With encrypted clues and hidden messages. All leading to my erxell website.
Google - Grebnezium, yip trip , nado storm and a host of other cooked up design ideas and see what i mean. I received the grand total of 1 hit from someone who found a bottle in Arniston and told me they found it. Not a huge advertising success TBH.
3)The first chapter written sci-fi story - Arachnid sunrise - also put in sea harvested bottles approach in 2009, again very secret squirrel. Nudda, it was like the sea kept all its stories hidden.
4) Ive written a few whacked out short stories and poems and left them around the world using various mediums. Nuffing.
5) the decal on my car with no numbers mystery cteative design man. Turns out hieroglyphics is not a decipherable past time.
All 5 concepts phase 1 sufficiently whacky and off the wall which suites my experimental advertising approach. Well in all this Ive deduced.
IF YOUR NOT HAVING IN YOUR FACE ADVERTISING CAMPAIGN, YOUR NOT GOING TO GET THE EXPOSURE.
People don't want to use treasure maps to find you, the 2 bites of the cherry is not an advertising concept - Especially if the first bite is ity bity small and unclear. If your not coke or pepsing your add campaigns - don't expect bums on seats.
So ladies and gentlemen I'm now going to try.
Phase 2 of the research on my own approach to how i advertise. drummmmm rolllll puleeze
QJD design studio, Erxell and all the other concepts on roids approach. Starting with putting all my designs out there. Im now beefing up the ad campaign, beeeg time. No more mr subtle nancy fancy 2 shoes mystery pants. This show is going on the road - well in the very least im going to stand infront of my office in the road and dodge the cars shouting my campaign to get clients.
The attached jpeg is my butterfly chair design - We are going from stealth mode to supersonic no mystery advertising.
Actual built end product designs. Lets see how enormous this advertising approach can get.
(Turns out, because you can add stuff in blogs in 2025 - not so enormous. If the masses aint ready for your design creative madness. Your nut noodle aint getting sponsored off the runway.)
