phase 1 - over the last 5 years Ive been exploring with different advertising angles.
1) Ive had the small but subtle clues to my website approach in 2005 - in magazine advertisements that showed QJD design studio and no contact details other than my website. my reasoning was to get folk to google my info and take the business from their.
2) Ive had the leaving old leather folders in airports round the world approach in 2008. with encrypted clues and hidden messages. leading to my erxell site.
google - grebnezium, yip trip , nado storm and a host of my cooked up ideas and see what i mean.
3)the sci-fi story - arachnid sunrise - in a sea harvested bottle approach in 2009, again secret squirrel.
4) Ive written a few whacked out short stories and poems and left them around the world using various mediums.
5) the decal on my car with no numbers.
all sufficiently whacky and off the wall which suites my experi-mentalling approach.
well in all this Ive deduced -
IF YOUR NOT HAVING IN YOUR FACE ADVERTISING, YOUR NOT GOING TO GET THE EXPOSURE.
people don't want to use treasure maps to find you, the 2 bites of the cherry is not a concept - especially if the first bite is ity bity small. if your not coke or pepsing your add campaign - don't expect bums on seats.
so ladies and gentlemen I'm now going to try phase 2 of the research on my own approach to how i advertise. drummmmm rolllll puleeze
QJD design studio, Erxell and all the other concepts on roids approach. starting with putting all my designs out their. im beefing up the campaign, beeeg time. no more mr subtle nancy fancy 2 shoes. this show is going on the road - well in the very least im going to stand infront of the office in the road and dodge the cars.
the attached jpeg is my butterfly chair design - we are going from stealth mode to supersonic.
