Tuesday, May 3, 2011

PROPOSED COCA COLA BUILDING - WILDETECT STYLE

wildetecture is an africa fauvistic style of architecture which in this design example, warren hoffman one of  the directors at the wildetecture design studio has accomplished with this proposed coca cola building design. The wildetects have also designed all the furniture and the outside and inside themed coke interiors

Wildetecture design style is bright, gaudy, unapologetic and very, very wild, UNTAMED. This unsolicited proposal to coca cola of a themed designed building epitomises wildetures style ideals. A building encompassing several typical wildetect  design ideals.

1) Earth branded architecture - Buildings designed using a brands logo links into the new every mans perspective. Thanks to google earth suddenly the top plan view is becoming the first introduction of any building to the world. It has become an important elevation - buildings that use this design of brand and imagery into the future - will be utilising an age old nasca concept of speaking to the heavens.

2) Disintegration of perspective - the building needs to be multi dimensional - one of the elevations is a sculptured coca cola bottle , the rest the building defragments as your work around its space.

3) Deception of vista

4) Perceived kinetic architecture

5) Trompe-l'oeil in architecture

6) Africa fauvistic architecture

7) Architecturalising logo's - 

The wildetecture design studio specialises in creating buildings from brand logo's. Although this can have negative connotations the term branded about is Logtecture or Logotecturalising brands.  This design point of departure is to our mind a very exciting and uncontrollable reaction to the small box, big box mindset which is regrettably 90% of all architectural design today.

The wildetecture studio is working on an Architectural shadow projection for this coca cola building. The shadow will be a further coca cola branding at an exact time of day of the year. Because Africa is the continent of sunshine it is important that our buildings start using this sculptural aspect as a means to showcase multi faceted architectural design elements.

The reality of unsolicited design approaches is that its an immense amount of work. Fortunately we are passion driven. 





If you want to see more of this multi faceted wildetect design style of architecture, please go look at www.wildetecture.com.