Wednesday, July 6, 2011

Perpetual motion advertising vehicle release - p-mav

Over the last 4 years ive released about 10 
p-mav's - ideas in a bottle into the ocean around the southern tip of Africa. About 8 add crossing folders at various art galleries and coffee shops. Each p-mav (perpetual motion advertising vehicle) is equipped with puzzles and clues leading across the internet and back to reality - A kind of dan brown approach i suppose. i have a few blogs that drop a clue or 2, as well as a few websites. All leading back to this site. The idea is to find the bottle - Pour over the clues in it and find your way to this site. As previously stated this leads the treasure hunter to a bottle of Jack compliments QJD design studio - However the would be Daniels extractor would have to furbish info from the bottle found from the sea to claim the liquid treasure.

As a frothing mad,  avid beach comber it has always been a desire of mine to find a message in a bottle. So i decided to entertain my own message in a bottle campaign. I released a P -mav into the ocean off Arniston 4 years ago. And i was very excited to  get a call over a year or so later to say it had been found. The lady left a message on my  phone to say she had worked out it was me who let the bottle free. I never followed up on the call at the time - A little embarrassed i had been found out so easily. (absolutely weird i know.) I was pretty chuffed  about this  simple little exploit. My p-mav's now are a little better populated and more difficult to fathom. - They have numbers and i now know times and dates of release - We always harvist 2 bottles out the ocean before throwing 1 back. t
The folders are stacked with  drawing equipment , pencils and post cards of arty things.



Trying to weld the unreality of a sterile internet environment with the tangible reality of a touchable treasure map is a simple yet exciting venture.