Wednesday, July 6, 2011

Perpetual Motion Advertising Vehicle - PMAV

Over the last 4 years ive released about 10 
p-mav's - wild wildetecture ideas in a bottle. Released into the wild ocean around the southern tip of Africa. About 8 add crossing folders at various art galleries and coffee shops. Each p-mav (perpetual motion advertising vehicle) is equipped with puzzles and clues leading across the internet and back to reality - A kind of dan brown approach i suppose. i have a few blogs that drop a clue or 2, as well as a few websites. All leading back to this site. The idea is to find the bottle - Pour over the clues in it and find your way to this site. As previously stated this leads the treasure hunter to a bottle of Jack compliments QJD design studio - However the would be Daniels extractor would have to furbish info from the bottle found from the sea to claim the liquid treasure.

As a frothing mad,  avid beach comber it has always been a desire of mine to find a message in a bottle. So i decided to entertain my own message in a bottle campaign. I released a P -mav into the ocean off Arniston 4 years ago. And i was very excited to  get a call over a year or so later to say it had been found. The lady left a message on my  phone to say she had worked out it was me who let the bottle free. I never followed up on the call at the time - A little embarrassed i had been found out so easily. (absolutely weird i know.) I was pretty chuffed  about this  simple little exploit. My p-mav's now are a little better populated and more difficult to fathom. - They have numbers and i now know times and dates of release - We always harvist 2 drifting bottles out the ocean before throwing 1 back.
The folders are stacked with  drawing equipment , pencils and post cards of arty things. Something i would like to find on some deserted beach. Barnicle encrusted and mysterious, red rackems treasure awaits the intrepid explorer. Get people away from the screens and into the real. 



Trying to weld the unreality of a sterile internet environment with the tangible reality of a touchable treasure map is a simple yet exciting venture.