Creativity is, as creativity does - Its always a tangible end product. Creativity is a doing word and needs to be always backed up with created end product. To talk a good game is nothing like actually playing one. So for 20 yrs experience here is the few minutes of limelight. Yes its worth it after all, all of us design creative animals start off enjoying the validation for pictures one draws from when your 2 years old.
Here is a link to an intro you tube video of the topbilling showcase. It was really an incredible experience to be a part of. Im no actor and being infront of the camara has its own set of stress