Friday, July 31, 2015

Erxell concept effect - uplifting informal settlements through collective branding of roof space


Just because "some" might feel your concept design ideas are not really relevant. This does not make you invisible.
So keep dreaming your design ideas, because the ideas will grow much stronger than "some."

The Erxell concept since 2006 has been vigorously promoted to many local design platforms here in Cape Town and in South Africa. The concept of trying to uplift life in an informal settlement is absolutely vital. The platforms that have been approached have not really given much time towards the potential of this Erxell concept. Perhaps they feel its virtue signaling or its self promotion on the back of suffering. Who knows really. The fact remains the design industry, politics, religion and communities are not really doing much for millions living under dire conditions in informal settlements. Fact. Introducing industry, advertising and informal settlement dwellers with a mutually beneficial product sounded like a good idea. Keeping the dignity of the informal settlement home owner whilst servicing a product they can tend and sell makes sense. 

The fact its created no dialogue has been disappointing for me - this for whatever reasons. The total lack of support or even small comment from a greater CT design community has been deafening. 

A design concept idea with small merit is still an idea that needs dialogue to start a revolution of progressive thought - without dialogue design concepts are simply dead.

Fortunately the Erxell concept has been highlighted by the Buckminster fuller organization 2010 and has received a Holcim design merit 2008. So the concept has a small track record in the design mind ether.

However sadly the Erxell concept has not opened even the smallest conversation among-st the design community here in Cape Town.  Is the concept weak?  i have lost the energy promoting the concept in front of the greater cape town design "some."

www.erxell.com created this site in 2007 , pay for it each year - just in case it blips a cape town interest radar monitor. where actual design ideas reaching across the socio economic divide are encouraged and helped forward.